Inside Iconic

This isn’t fluff or a bloated PDF. It’s 19 pages of high impact strategy designed for event pros who have been in the industry for a few years and want to stop spinning their wheels and start working in iconic events.

For the first time ever, I’m sharing the tools, insights, and research frameworks I’ve used and taught to help event pros land gigs at some of the biggest, boldest, and most competitive events in the world. You know the ones:

Red carpet premieres

Global brand activations

Major sporting championships

Cultural moments that stop time

And yet… you might be wondering:

“How did they get that job?”
“Who is hiring for those events?”
“How do I break into that world?”

This guide answers those questions clearly, strategically, and honestly.

Iconic events don’t hire passively.

You don’t just “end up” on those crews. You get there with intention, visibility, and insider understanding.

But if you’ve built your career in another event sector — B2B, nonprofit, weddings — it can feel intimidating to ask for help. Like you should already know how it works.

This guide was made for that exact moment. It bridges the knowledge gap no one talks about...the one between being great at events, and getting seen by the right people for the right events.

Too many talented pros stay stuck not because they’re unqualified but because they’ve never been shown how the industry really works.

This isn’t about guessing, cold networking, or hoping to get lucky.

This is how you shift from “maybe one day” to “I know exactly where my efforts should be next.”

To get your name in the room, your work in the spotlight, your career in motion.

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